Jemima Laryea and Melanie Lema are partners in the new venture ‘UBUNTU Fashion’, The company is based in Southampton and was first founded in April 2012.
Collections include earrings, necklaces, bracelets and bags.
‘Ubuntu’, is derived from a Zulu phrase ‘Umuntu ngumuntu ngabantu’, meaning ‘a person is a person through other people’. Our existence would not be complete without the existence of other people. We need each other in order to exist. The founders being Christians, could relate to this belief, and are advocates for ‘love your neighbour, as you love yourself’ – Matt 22:39
The business is therefore a fusion of the philosophy ‘Ubuntu’ and Fashion, aiming to change the negative morality that reigns in the fashion industry. Out with the ‘me, myself and I’ attitude; UBUNTU Fashion celebrates ‘You, Me and Us’.
For UBUNTU, fashion is inclusive, affordable and diverse.
Products are handmade by skilled artisans in Africa. The label ‘Made in Africa’, has never been so hot! Both Melanie and Jemima are involved in the designing process during the production stage. Materials used to produce the collections include print fabrics, faux, wood and beads.