Photographer: Mike Rolls
The Needle Point Shop is a lifestyle brand defined by the love for African Culture and Fashion. As a brand, Needle Point focuses in the creation of contemporary ready-to-wear clothes in African print. It is distinguished by the use of high quality prints and embellishments to create timeless pieces that transcend seasons, in addition to an impeccable customer service. It caters to the personal style needs of its clientele of varied ages, who seek to be effortlessly stylish, elegant and comfortable in their clothes.
Founded by Creative Director, Theresa Onwuka as a hobby in 2006, Needle Point was re-launched in 2010 with the opening of its flagship store in Ikoyi, Lagos, Nigeria. Theresa has a passion of making women look amazing in her timeless pieces. According to her, “it’s all about adding that touch of effortless chic to every piece”.
Needle Point has since then featured in various fashion shows in Nigeria such as; WOW DIVAS fashion show, Lagos (2011), TW magazine 5th anniversary, Lagos (2012), Fifth Chukker Polo tournament fashion show, Kaduna (2012), and Lagos Fashion and Design Week (2013), Afica Fashion Week London (2014), London Africa Cultural Event London (2014) and Fashion High Tea Kenya (2015).
A need to collaborate with other brands, while staying true to the core brand DNA saw the launch of a commensurate line, “Needle Point Xchange” in October 2014. Each Xchange collection is exclusive to the brand it is associated with. In this way, the uniqueness and intrinsic values of the collection are maintained.