Photographer: Mike Rolls
Eyola set up her eponymous label in the heart of London in August 2008, soon after completing her Master's degree in Milan at prestigious fashion school IED Moda Lab. Before embarking on her own fashion label, she trained at several world-renowned fashion houses, including Alexander McQueen.
The fashion house has two lines: Eyola, the contemporary ready-to-wear line and Eyola Customised, an online virtual design companion assisting women to design their own classic wardrobe staples, with a focus on Savile Row-inspired sharp tailoring.
The Eyola brand champions feminism and the handmade sensibility of nineteenth century intricate and bespoke tailoring. With a penchant for lavish textiles and ornate detailing, the brand exudes an innate sense of style, femininity, timelessness and opulence. Each silhouette, crafted by self-acclaimed 'fashion sculptor' Eyola, is an eccentric display of cut and proportion reminiscent of the Victorian era. Eyola’s richly embellished, form-fitting, sculptural aesthetic has become her signature style.
The Eyola brand looks to the past to create a new era of style and a novel system of fashion. Each silhouette is created as part of an eight-piece capsule collection called an 'octette', a new fashion term coined by Eyola that is derived from one of the Victorian era's most iconic fashion items - the corset, which creates an hourglass figure-8 shape.