Different, Casual, Fresh: Caven Etomi – Repping Contemporary Africa

Joan Caven, Doreen Caven and Oseyi Etomi make up the casual luxury brand Caven Etomi- the brand that represents the current day contemporary Africa, which is an interwoven celebration of cultural and modern influences.

"Caven Etomi was developed when we identified a gap in the market for Africa-inspired casual wear. We are all from Nigeria and although we had always been influenced by art and fashion, we were all going to be doctors originally. However, somewhere along the line, our passion for design grew and we also noticed that most African designers were focusing on more dressy evening looks. It was difficult for us to find casual modern clothing inspired by our continent so we decided to go into business. We wanted something different, casual and fresh and that is how we came up with our brand."

These Nigerian designers are inspired by the art and artists from Nigeria. “Our second collection for example was heavily inspired by Nsibidi, which is a system of symbols indigenous to South Eastern Nigeria and by the artist Victor Ekpuk who works with the script”.

The Caven’s have bachelor’s degree in Biology and African Studies while Oseyi has a degree in Biological Anthropology. Joan went on to pursue an MBA in Marketing and Strategy whilst working as a model with Wilhelmina in New York and also with a creative agency in New York. Doreen went on to pursue a Master’s in Epidemiology and Oseyi studied Fashion at Parsons and worked in the fashion industry in NY and Lagos.

Source: http://www.africanprintinfashion.com/2015/...