You might not be in attendance at the U.S. Open this year, but you can still dress like the game's winningest star: Serena Williams launched the Greatness Collection today, her latest collection with Nike.
The two have been collaborating since 2004, when Williams pushed the realms of tennis couture by featuring a denim mini skirt, which she rocked at that year’s U.S. Open. This years’ collaboration is marked by a whole different kind of statement piece—a jacket rife with girl power.
The classic bomber style jacket features Serena Williams’ logo on the back along with her signature quote on the inside lining: “You are strong, powerful, and beautiful.” The quote, which is written in Williams’ own handwriting (so cool!) is important to the star because, as she says, “this complete confidence and belief in yourself helps you play your best and win.”
The aptly named Greatness Collection also features three pairs of shoes (in which Williams’ signature quote is also featured on the lining) and two tennis dresses. Clean lines are juxtaposed with pops of color and a marble and safari print motif.
Nike President and CEO Max Parker was the instigator of the creation of the Greatness Collection. He wanted to honor the phenomenal year Williams has had thus far with a collection that embodied the tennis icon. It's available now at select NikeLab stores and at nike.com.
On and off the court, the collection is intended to make the wearer feel powerful, strong, and beautiful, and no one embodies that sentiment better than Serena Williams.
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