She has appeared on the cover before – twice, in fact. But it’s only the third time a black woman has covered the September issue and gracing a September issue is, as everybody knows, something a bit special.
Beyoncé Knowles knows a thing or two about image making. For her 2013 self-titled album, she broke the internet – before that was even a phrase – by simultaneously releasing videos for each of the 17 tracks. Knowles starred in each one, with personae including a beauty queen, a dominatrix, a roller girl and herself, visiting the rollercoasters at Coney Island. So, doing a cover for US Vogue– where other people manage the art direction, styling etc – probably feels like a bit of a doss. Mrs Carter, as she also calls herself, stars on the cover of the magazine’s September issue.
She has been on the cover twice before, but this takes things up a level. The September issue of US Vogue is the most important magazine of the fashion calendar, a whopper that often comes in a over 900 pages long, and had its own documentary in 2009. So a pretty big deal even by Knowles’ infamously high standards, especially when you know that she is the first ever black female singer to do this. She looks fabulous, of course – inMarc Jacobs sequins and frills with her hair wet. It’s this detail that’s the masterstroke. Water and Beyoncé work well together. Long time Bey fans will recall an early Destiny’s Child era cover of The Face in 2000 while newer ones will think of the Drunk in Love video on the beach. Whatever the references, the result is flawless. Obviously.