Today, fashion success is about making your customer feel fearlessly stylish and most importantly, confident. Designers who inspire customer confidence are the designers who are making positive body image a central part of their campaigns and also making significant moves in promoting the new movement of changing the old, unhealthy attitudes towards body image.
Women and men who used to feel that they had the “wrong body type” don’t necessarily feel the same way anymore. These days, it is offensive to make any form of derogatory remark about a person's weight, build or stature. This is the era for equality of body types and structures.
When a designer says something along the lines of “my clothes are made for the perfect or dream body shape”, they risk getting run out of business, not by regulations but by the cold shoulder they are sure to get from their community and clients.
To promote authenticity as a fashion designer, your brand has to exhibit power and confidence, not just in your campaigns but in your pieces. The more people who feel confident in your pieces, the more chances you have of breaking into the fashion industry of the future and staying there.
Vogue and its editors across countries made a pact in May 2012 to use only "healthy" models in their photo shoots. Everyone is catching up on the fact that beauty comes in different shapes, sizes, texture and so on. the days of "the skinnier the better" are moving steadily behind us and the fashion industry is adapting right along!
Does your brand promote body confidence? Share with us and inspire someone today!